Why the Modern Affluent Buyer Has Quietly Walked Away From Traditional Diamond CountersFor generations, buying a significant diamond followed a familiar script. The customer entered a prestigious jewelry store, sat across a polished glass counter and allowed a salesperson to present a carefu

The Quiet Shift in Luxury: Why Modern Affluent Buyers Want More Than the Traditional Diamond CounterThere was once an almost ceremonial formula for purchasing an important diamond: an elegant showroom, velvet trays, bright display lighting and a knowledgeable salesperson guiding the customer

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